Embrace the Fall Season with These Pinterest-Driven Trends for Farmers
As Fall arrives, it's a great time for agricultural marketers to tune into what consumers are excited about. Pinterest’s 2024 Fall Trends report highlights some interesting shifts that could help you connect better with your customers. Let’s take a closer look at these trends and how you can use them to engage with your community.
1. Tap into the Popularity of Fall Activities
Fall is all about cozy gatherings, outdoor fun, and celebrating the season. Pinterest reports a 50% increase in searches for "Fall Activities," which might seem expected, but it’s a chance to bring people to your farm or market.
Think about hosting events like hayrides, pumpkin patches, or apple-picking days. These activities not only draw families looking for autumn fun but also give you a chance to showcase what you offer. You might also consider creating special fall bundles with your produce or other goods that fit into these seasonal activities.
2. Join the Cookbook Club Craze
One surprising trend is a 130% jump in searches for "Cookbook Club." People are looking to share meals and recipes with friends.
You can get involved by starting your own Cookbook Club, either online or in-person, where folks can swap recipes made with your farm’s produce. This not only encourages people to buy from you but also helps you connect with food lovers who appreciate fresh, local ingredients.
3. Bring Back Canning and Preserving
There’s a growing interest in making jelly and jam at home, with searches for "Plum jelly" up 140%, "Peach jelly" up 120%, and "Blueberry jelly recipe" up 160%. This interest in canning is a throwback to traditions that many thought had faded.
This is a perfect opportunity for your farm. You could highlight your own jams, jellies, and preserves, especially if they’re made with your produce. Or, encourage customers to try canning themselves using your fresh fruits. You might even host a canning workshop or share easy canning recipes on your website or social media. It’s a fun way to engage with your customers and sell those end-of-season fruits.
4. Get Creative with Gen Z and Canvas Totes
Gen Z loves personalizing their stuff, and one trend they’re driving is painting canvas tote bags, with searches up by 245%. If you want to attract younger folks to your farm, why not host a tote bag painting party?
Offer plain farm-branded totes and invite people to decorate them. You could even team up with a local artist or chef to make the event more special—think painting followed by apps made from your produce. This not only gives people a fun activity but also turns your farm into a creative, welcoming place.
Final Thoughts
Fall is full of opportunities to connect with people in meaningful ways. By following these Pinterest trends, you can create experiences that draw folks in, whether it’s through seasonal activities, cooking clubs, canning workshops, or creative events. There are plenty of ways to make this season a rewarding one for your farm or agribusiness.