18: Predictions and Trends for Farming and Agriculture in 2025
It is our first episode of 2025 and I’m so excited to be back in the podcast studio aka my sunroom. This episode is going to be a little different than our usual sit-down interview. With the new year comes new opportunities so I asked a few past guests of Raising the Barn who are experts in Ag marketing and market research to share their predictions for the Ag industry in 2025. In today’s episode you’ll hear from Abriana Johnson and Colson Steber.
Abriana, founder of Black Unicorn Creative, merges her expertise in brand strategy with her love for horses to empower businesses and individuals alike. With a background in Animal Science and Health Sciences, she's not only a visionary in the equine and agricultural industries but also the creative force behind industry-transforming brands Cowgirl Camryn and Black In The Saddle. As a podcaster and speaker, Abriana champions diversity and creativity, crafting impactful narratives that connect and inspire.
Colson is the Co-CEO of Ag Access. With over 20 years of experience, Ag Access has positioned themselves as the leading resource for reaching Ag audiences through their 400,000 market research insights community of professionals working in the agriculture industry.
And I’ll also be sharing some predictions of my own.
I have to agree with Colson when he said “2025 is going to be farming's best year ever.” With that, I’m excited to bring you new interviews this year. Some of the topics that I have planned include:
How to expand into new markets and retailers
How to build relationships with local chefs to get your products into their restaurant kitchens
How to have a more successful farmer’s market season
How to attract and retain Gen Z customers
Influencer marketing across the Ag industry
If there are any topics you’d like to see if you’re interested in being featured in an upcoming episode, reach out to me info@thefarmersfeed.com.
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