16: Selling Direct-to-Consumer More Successfully with Freedom Harvest
I have yet to meet a farmer or rancher who isn’t looking for a better way to sell direct-to-consumer more successfully. Tiffany Rufus is trying to change that.
Tiffany is the Founder and CEO of Freedom Harvest, the first direct farm-to-consumer mobile app with a built in same day delivery solution. For busy consumers who depend on services like Instacart and DoorDash, this app can help make buying directly from small family farms easy and convenient. Tiffany joins the podcast to talk about how she’s working to address the twin challenges of declining family farms and the accessibility of fresh, healthy food.
Some of the questions we chat about:
Tell us a little bit about your connection to Ag.
You founded the Freedom Harvest app which you describe as “think Instacart for Farms and Ranches.” How did this app come about and how does it work for both farmers and consumers?
What are some of the unique challenges of family owned farms vs large scale operations?
What do you think are some of the biggest barriers to consumers shopping at local farms and ranches?
Can you share about how you’re using storytelling as a pillar of your marketing strategy?
What have you learned from some of your recent viral videos on TikTok and Instagram?
What do you think small family farms need most to be able to thrive?
What’s one thing you’d like consumers to know about farming and agriculture?
What’s your wish for the farming industry in the next 5 years?
What’s on the Freedom Harvest Marketing Plan for 2024?
Subscribe:
Spotify | Apple Podcasts | YouTube
Mentioned in this episode: