05: Cultivating Direct-to-Consumer Sales with Instagram Stories and Reels
Hannah Monroe joins episode five of the Raising the Barn podcast. Hannah is the owner and farmer of Kingdom Gardens in Rock Hill, South Carolina. Kingdom Gardens is a Certified SC Grown Christian family farm striving to responsibly steward the land while growing produce and raising livestock using no-spray and regenerative methods.
Hannah has found some interesting ways to reach new consumers through her Farm Club memberships, her new community composting program, and a focus on direct to consumer sales using Instagram. I’m really excited for her to share some insights with y’all as to how she’s growing her Ag business in York County, SC.
Some of the questions we chat about:
What are some of the values that drive her mission for Kingdom Gardens?
What does that business model look like for her Farm Club Membership and how has that helped bring new customers to Kingdom Gardens?
Where did the idea for her community composting program come from? What other effects has she noticed from implementing the composting program?
What are some of her challenges with using social media to tell the story for her farm? How is she finding ways to overcome those challenges?
She recently announced a shift to move towards direct-to-consumer sales on the farm instead of selling through her local farmer’s market. What was the main driver in making this decision?
Will she be introducing any new marketing strategies to help bring folks out to her farm stand?
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Mentioned in this episode:
https://www.instagram.com/kingdomgardenssc/
Kingdom Gardens newsletter signup : https://form.jotform.com/212394603187154
Killing It by Camas Davis https://www.powells.com/book/-9781101980071?partnerid=42348&p_bt
https://instagram.com/thefarmersfeed