07: Virtual Agritourism and #Farm24VT
COVID-19 accelerated our adoption of the virtual world. Corporations shifted from in-person meetings and conferences to Zoom meetings and webinars. Consumers joined virtual happy hours, started to attend virtual concerts, and joined communities online and across social media.
Today’s guest helped to usher in the world of Virtual Agritourism to the Agriculture and Food community of Vermont.
Sarah Audet is the Interim Executive Director at the Champlain Valley Farmer Coalition and oversees the #Farm24VT event - a day-long social media celebration of agriculture, food, and dairy in Vermont.
Some of the questions we chat about:
What is #Farm24VT and what was the inspiration behind the event?
What are some of the benefits for farmers and agribusiness owners who are joining in on the event?
Agritourism is great for Agribusiness because it may bring new consumers out to the farm (either virtually or in-person) who may not have been a customer before. But then the challenge or opportunity becomes, how do folks keep their attention. And how can farmers turn those participants or attendees into a repeat customer or visitor?
Is the Champlain Valley Farmer Coalition doing anything different to market #Farm24VT this year?
What is she looking forward to most with #Farm24VT this May?
As a woman in Agribusiness - what would she say is one of the advantages that women have in the Ag industry?
*The Farmer’s Feed is happy to be a sponsor of the 2022 #Farm24VT. The first 50 agribusinesses who register will receive a complimentary copy of the 2022 Marketing Content Calendar for Farmers. Learn more and register here.
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