02: Agritourism, First-Time Farmers, & Creating Marketing Plans
Brett and McKenzie Flashnick join episode two of the Raising the Barn podcast. They are owners of the The FARM 1780, a family farm focused on growing local, seasonal fruits and vegetables, raising heritage breed livestock, and connecting the community in Lexington, South Carolina. Before they were farmers, Brett and McKenzie had careers in advertising and journalism and since opening last Fall, they’ve come up with some very creative ways to introduce Agritourism and bring folks from across SC out to their farm.
During our conversation, Brett and McKenzie share the keys to their successful email marketing strategy and the foundations for how they’ve built their marketing plan.
For farmers interested in cultivating your marketing skills or exploring Agritourism, this is an episode you won’t want to miss.
Some of the questions we chat about:
How do two folks working in advertising and journalism come to own a farm?
As first-time farmers, was there anything from their prior work experience that they think helped them in taking on this new venture?
As people with advertising, and journalism backgrounds, what is their advice to those Ag folks who might not have formal marketing and communications training?
Why was it important to them to launch events alongside growing produce and raising livestock for sale?
Where do their event ideas come from? Where do they find inspiration?
What are some tips for building an email marketing strategy?
What’s been their favorite marketing campaign?
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Mentioned in this episode:
https://www.nass.usda.gov/Publications/Highlights/2020/young-producers.pdf
https://outstandinginthefield.com/
https://www.clemson.edu/extension/agandarttour/
https://thefern.org/ag_insider/on-average-u-s-farmers-are-aging-but-a-quarter-of-them-are-newcomers/